Crisis Consulting


Crisis management is how an organization or group

deals with a threat to itself, its stakeholders, or the public.

And crisis management is always about groups of connected people, never a single individual.

When a crisis hits...

… adrenaline kicks in. Your heart rate increases. Your breathing gets a little more shallow. Your voice goes up a little and gets louder. You speak faster. Your senses become heightened and your mind starts racing – noticing everything around you, thinking thoughts that fall over each other, but not really processing anything.

What is a crisis?

A crisis doesn’t have to be dramatic. We define a crisis as anything that can affect public trust in you or your organization, or negatively impact your organization’s morale. These crises are threats to our stability, security, and values, and our body and brain are wired to respond to threats in a specific way. They trigger our fight, flight, or freeze instincts.

That means that your brain and body are programmed to stop thinking and start reacting to protect you.
And it’s almost never a good idea to go with your fight, flight, or freeze instinct when a crisis hits.

That’s because the crises you’ll encounter aren’t just about you. They affect your customers, your team, your employees, your boss, your investors, your community. We are never completely unconnected in a crisis. And if we let our instincts take over, we act in ways that only protect ourselves, and don’t consider the needs of the other people affected by the crisis.
That’s why companies in crisis struggle with people playing politics. The crisis makes everyone – very rightly – concerned about their jobs, their security, whether or not they’ll have health insurance next month, whether they’ll lose everything they invested. And their instincts push them to focus on self-preservation.

It’s not voluntary.  Your body is programmed to react that way in a crisis, and your body sucks at nuance. It doesn’t matter if it’s someone pulling a gun on us, or a scandal threatening our corporate finances, or a sudden drop in the economy. We’re biologically wired to respond to any perceived threat that way. Your body’s stress response doesn’t differentiate between an immediate threat – like a gun to your face – and a non-physical threat to your business or finances. A threat is a threat, and you should expect to react the way you’re programmed to react.  With out special training, it’s almost impossible to walk into a crisis without triggering those responses.

 That’s where we come in. Our team is specially trained and has years of experience helping people recognize those harmful responses, create better plans, and face crises more effectively. Whether it’s a government project that’s $60 million over budget, an unflattering news story that triggers arguments within an organization, or an executive team trying to address an ethical problem – we can help you get your project back on track, mitigate damage from mistakes and failed projects, and fix problems ethically and honestly. 
Our team members are specialists in operations & project management, organizational excellence, process improvement, and organizational behavior. We have worked with NASA, the White House, the Department of Justice, digital & technology start ups, journalism organizations, non-profits, religious organizations, political campaigns, social media management & consulting companies, and executive job seekers.
We’ve helped organizations and individuals:
  • Create communications strategies for major business transitions
  • Investigate, identify, and address ethical issues, conflicts of interest, and executive misconduct.
  • Increase transparency
  • Identify competitors’ marketing strategies and develop counter-strategies
  • Respond to viral customer service scandals and process high volumes of customer complaints
  • Perform stakeholder analysis for critical projects
  • Develop leadership transition plans
  • Address and survive funding crises
  • Perform tabletop exercises for natural disasters and customer service scenarios
  • Coach individuals to prepare for interviews, press conferences, and debates


For more information about our crisis consulting, management, or planning services, contact us directly: