No, I Won’t – Why I Took a Hiatus

Over the past five years, my business partner and I have written more than 300 blog posts – more than one a week.  Usually we would post a new entry on Tuesday while having a Throwback Thursday re-post.  But we’ve recently skipped several weeks because our production system was […]

SpokaneAMA – Professional Photographs

I need to get a professional photograph.

Before you can choose a photographer, you have to choose what type of effect you want your professional photograph to create. The best way to determine what type of professional photograph you want is to look at as many professional photographs as you […]

SpokaneAMA – Increasing Event Attendance

Suggestions for getting attendance at an event?

Rule#1: Have a GREAT event!

Have an event that excites people – whether its excitement, a worthwhile cause, great conversation – something that the attendees will be talking about the next day and week. This requires that you plan in detail with plenty of […]

SpokaneAMA: Where do I get material to post?

This question came from Sara

There are actually three parts to the answer to this question:

1. Where to get ideas

There is few things more terrifying than the blank page when you have to fill it with prose – especially if it’s supposed to be world-altering prose. That’s why you’re on […]

SpokaneAMA: In the fast changing media environment, what are the core principals that apply across media outlets?

This question came from Adam

On January 3, 1996 Bill Gates wrote what has been summarized as Content is King (A copy is here). The beginning is the important point:

“Content is where I expect much of the real money will be made on the Internet, just as it was in […]

How to Eliminate a Website from Search Engines

This is a question we received at the Spokane Ask Me Anything sponsored by the Inland Northwest National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: How do you eliminate an old website that you no longer want to show in searches?

Eliminating an old website is both easy and […]

How to Avoid Getting Hacked on Social Media

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: My twitter account was hacked so I disabled it – how do you prevent this? Or on other social media?

When an account is hacked, […]

What’s More Important than Good SEO? Having Killer-Good Content

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: Can I actually depend on improving my website search result ranking by linking to my blog/articles/etc. rather than buying SEO?

A recent blog post by […]

#SpokaneAMA Question: Connecting on the Internet

By Frank Hutchison

The question was: On LinkedIn (or any other site for that matter) when someone you don’t know asks for a connection, is it OK to ask the person why they are connecting?  Or is that in poor taste and you should simply ignore?
There’s a new game in […]

#SpokaneAMA Question: Focusing Your Online Presence

By Frank Hutchison
The question was: Prioritizing your online presence?  Branding? Posting? Blogging? Ads (PPC)? Web site (Conversion), B2B, LinkedIn, Google+, what else.  There is limited time available (and typically not the quality or resources to contract it all).  Where do you start . . . or focus?
When it comes […]

#SpokaneAMA Question: Posting Pictures

By Frank Hutchison
Can I legally post pictures of guests on my Facebook Business page without written waiver?  Can a verbal be OK? 
This question has two answers – Yes and Maybe.
Yes, you can post pictures of guests on Facebook or elsewhere if the pictures are:

Taken in a public forum – […]

Spokane Ask Me Anything and #SpokaneAMA Question: YouTube Strikes

By Frank Hutchison
We held the very first (but not last) Spokane Ask Me Anything (#SpokaneAMA) at ITT Technological Institute on April 16th.  We had a blast and all the attendees said they wanted another one!  Well, you will!  We’ll announce the date, time and place when we have […]

5 Ways to Spot Shady LinkedIn Profiles & Bogus Endorsements

Every time I log in to LinkedIn, I’m assaulted with bogus endorsement notifications. 
 

You know the ones:

“Joe Shmoe has endorsed you for Business Planning!”
or “Jane Doe has endorsed you for financial management!”

Every time it happens, I roll my eyes and think “What the what? I’ve never worked with Joe on […]

Winning in a Crisis: How Sonic Built Trust, Created Loyalty, and Neutralized a Racist PR Nightmare

We spend a lot of time explaining case studies of what NOT to do – just last week, we discussed How McDonald’s Convinces Employees It Doesn’t Care.  It gets frustrating. So when a company responds to a crisis with empathy, skill, and honesty, I can’t help but crow.

And that’s exactly […]

Angry Customers: The Birth and Death of a Terrorist

It happened right in front of us – Meredith and I were talking with a client when a customer came into the client’s shop to return a large but barely-eaten custom cake. She was obviously nervous and upset. “It tasted like chemicals,” she said, apologetically.  Even the one year […]

Case Study: Why Information Leaks to the Press – Podcast Episode 6

When a scandal hits the news, the story you’re reading is never the whole story — and that’s not an accident. Information leaks for a reason. Anytime anyone shares any kind of information with another person, it’s because they hope it will help them somehow. They want to make […]

Five Ways People Hide Bad News – Podcast Episode 5

It’s human nature to cover up bad news. Luckily, how people cover up that bad news is also human nature. Learn the five ways people, media outlets, and politicians try to hide bad news and distract you from learning the truth in a crisis: Flooding, Burying, Blocking Fact Checking, Divertion, and […]

Why It’s KindaSortaTotally Your Fault Your Customers Are Ignorant (and What You Can Do to Change That and Be More Successful)

photo credit here

This week, photographer Jennifer Harvey interviewed me about how to stand out in an industry of copycats. Jen’s one of my favorite clients and friends – we met two years ago when she worked her magic and did our headshots. Click on the link up there^ to […]

How to Lose a Fight on the Internet

photo credit here

One of the most common issues business owners ask me about is how to handle negative comments online. Just the thought of it strikes fear into the heart of the most professional proprietor. And for good reason – we’ve all seen it happen. Someone posts a negative […]