SpokaneAMA – Professional Photographs

I need to get a professional photograph.

Before you can choose a photographer, you have to choose what type of effect you want your professional photograph to create. The best way to determine what type of professional photograph you want is to look at as many professional photographs as you […]

SpokaneAMA – Increasing Event Attendance

Suggestions for getting attendance at an event?

Rule#1: Have a GREAT event!

Have an event that excites people – whether its excitement, a worthwhile cause, great conversation – something that the attendees will be talking about the next day and week. This requires that you plan in detail with plenty of […]

SpokaneAMA – Marketing a Non-profit Agency?

How would you market a non-profit counseling agency?

Marketing a non-profit counseling agency means addressing the same issues as any other organization – Why should I do business with you?

In order to answer this question effectively, I would start with your marketing efforts to current or past clients. Ask them […]

SpokaneAMA: In the fast changing media environment, what are the core principals that apply across media outlets?

This question came from Adam

On January 3, 1996 Bill Gates wrote what has been summarized as Content is King (A copy is here). The beginning is the important point:

“Content is where I expect much of the real money will be made on the Internet, just as it was in […]

What’s More Important than Good SEO? Having Killer-Good Content

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: Can I actually depend on improving my website search result ranking by linking to my blog/articles/etc. rather than buying SEO?

A recent blog post by […]

How to Tell When You’re Screwing Over Your Employees

In my last post I promised that I would take the employer’s point of view when they have an employee who thinks they are being screwed by the employer.
Now this is a binary situation: Either (1) you are not screwing your employee or (2) you are screwing your employee. […]

Spokane Ask Me Anything and #SpokaneAMA Question: YouTube Strikes

By Frank Hutchison
We held the very first (but not last) Spokane Ask Me Anything (#SpokaneAMA) at ITT Technological Institute on April 16th.  We had a blast and all the attendees said they wanted another one!  Well, you will!  We’ll announce the date, time and place when we have […]

Date Rape Daiquiris, Crisis Management, and the Accidental Ouch Principle (Real Crisis in the News)

Spokane, my adopted hometown, is in the national news this morning. A new bar, The Downtown Daiquiri Factory, posted its grand opening menu on Facebook – including a drink called the “Date Grape Koolaid.” For those of you who aren’t up on the latest euphemisms, “Date Grape” […]

5 Ways to Spot Shady LinkedIn Profiles & Bogus Endorsements

Every time I log in to LinkedIn, I’m assaulted with bogus endorsement notifications. 
 

You know the ones:

“Joe Shmoe has endorsed you for Business Planning!”
or “Jane Doe has endorsed you for financial management!”

Every time it happens, I roll my eyes and think “What the what? I’ve never worked with Joe on […]

Five Ways People Hide Bad News – Podcast Episode 5

It’s human nature to cover up bad news. Luckily, how people cover up that bad news is also human nature. Learn the five ways people, media outlets, and politicians try to hide bad news and distract you from learning the truth in a crisis: Flooding, Burying, Blocking Fact Checking, Divertion, and […]

Educating vs.Marketing – What Modern Customers Need to Know Before They’ll Buy

Customers view most marketing content with the same wariness we all have for blind dates – we never know if we’re going to get someone really interesting, or get stuck with some self-involved idiot who talks about himself the whooooollllle tiiiiiiiiime. That’s the problem with most marketing – a […]

Why It’s KindaSortaTotally Your Fault Your Customers Are Ignorant (and What You Can Do to Change That and Be More Successful)

photo credit here

This week, photographer Jennifer Harvey interviewed me about how to stand out in an industry of copycats. Jen’s one of my favorite clients and friends – we met two years ago when she worked her magic and did our headshots. Click on the link up there^ to […]