SpokaneAMA – Increasing Event Attendance

Suggestions for getting attendance at an event?

Rule#1: Have a GREAT event!

Have an event that excites people – whether its excitement, a worthwhile cause, great conversation – something that the attendees will be talking about the next day and week. This requires that you plan in detail with plenty of […]

SpokaneAMA – Use the Google “News” Tab

Is it a good idea or helpful to use the “news” tab on Google when finding a job in a specific field?

When you have narrowed your job search to a specific firm or field, Google’s “news” tab can be a wonderful resource. Companies will divulge information in press releases […]

How to Eliminate a Website from Search Engines

This is a question we received at the Spokane Ask Me Anything sponsored by the Inland Northwest National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: How do you eliminate an old website that you no longer want to show in searches?

Eliminating an old website is both easy and […]

Free Speech Ain’t

There have been a recurring theme in the news about executives and celebrities who opened their mouths and inserted their foot down their throats.  And when the inevitable backlash occurs – usually in short order because of modern social media – there is always a minor chorus of “They […]

#SpokaneAMA Question: Posting Pictures

By Frank Hutchison
Can I legally post pictures of guests on my Facebook Business page without written waiver?  Can a verbal be OK? 
This question has two answers – Yes and Maybe.
Yes, you can post pictures of guests on Facebook or elsewhere if the pictures are:

Taken in a public forum – […]

Real Crises in History: Remember the Alamo!

178 years ago today, on March 6, 1836, the Battle of the Alamo ended with the complete annihilation of the men defending it.  It has been the subject of epic movies starring John Wayne and the climax of one of the most successful series that Disney ever created, Davy Crockett.  […]

Chevron, Fracking, and Free Pizza: Inspiring Confidence in a Crisis

It has all the makings for a blockbuster movie. Just image:
An earnest young engineer (played by a beefy, Chris Hemsworth-type) arrives in an idyllic rural Pennsylvania town determined to introduce the modern wonder that is fracking to the locals. It’ll revive the town’s fortunes! he swears.

A sincere young geologist […]

How to Panic, Pass the Buck, and Alienate Customers: McDonald’s Style

After another embarrassing front page gaffe, McDonald’s has taken down its McResource Line employee site. And issued one of the worst statements possible by way of explanation.
“We have offered the McResource program to help our valued McDonald’s employees with work and life guidance created by independent third party experts. […]

Winning in a Crisis: How Sonic Built Trust, Created Loyalty, and Neutralized a Racist PR Nightmare

We spend a lot of time explaining case studies of what NOT to do – just last week, we discussed How McDonald’s Convinces Employees It Doesn’t Care.  It gets frustrating. So when a company responds to a crisis with empathy, skill, and honesty, I can’t help but crow.

And that’s exactly […]

Corporate Credibility in a Crisis: How McDonald’s Convinces Employees It Doesn’t Care

In case you missed it, McDonald’s is suffering from a serious case of food-in-mouth disease. Here’s the short of it:The CrisisMcDonald’s in embroiled in an intense, messy, very public wage dispute controversy. McDonald’s workers are painting the company as a cold, heartless corporation that exploits its workers – valuing […]

Case Study: Why Information Leaks to the Press – Podcast Episode 6

When a scandal hits the news, the story you’re reading is never the whole story — and that’s not an accident. Information leaks for a reason. Anytime anyone shares any kind of information with another person, it’s because they hope it will help them somehow. They want to make […]

Five Ways People Hide Bad News – Podcast Episode 5

It’s human nature to cover up bad news. Luckily, how people cover up that bad news is also human nature. Learn the five ways people, media outlets, and politicians try to hide bad news and distract you from learning the truth in a crisis: Flooding, Burying, Blocking Fact Checking, Divertion, and […]

Real Crisis in History (or, Ben Franklin was a Jerk) – Podcast, Episode 4

Remember that time Benjamin Franklin convinced thousands of people that one of his competitors was dead just to boost sales of Poor Richard’s Almanac? Except the guy was very much alive? No? Well… he did. Franklin publish his almanac of predictions under the pseudonym “Richard Saunders.” And in the […]

Oreos and Jedi: How to Look Smart When Someone Challenges Your Data

So, Nabisco just got publicly shamed by a bunch of high schoolers. Dan Anderson, a consumer math teacher in upstate New York, was trying to help his students get a better grasp of the subject with a hands-on experiment: determining whether or not Double Stuf Oreos really contain double […]

Sales Smart and Customer Foolish: Understanding Spin & PR

I have a built in BullS#!* Meter in my brain. My husband loves to tease me about it. Basically, I have this alarm system in my head that tells me when someone is trying to pull the wool over my eyes or dodge a question.

I wasn’t born with the […]