SpokaneAMA – Increasing Event Attendance

Suggestions for getting attendance at an event?

Rule#1: Have a GREAT event!

Have an event that excites people – whether its excitement, a worthwhile cause, great conversation – something that the attendees will be talking about the next day and week. This requires that you plan in detail with plenty of […]

SpokaneAMA – Marketing a Non-profit Agency?

How would you market a non-profit counseling agency?

Marketing a non-profit counseling agency means addressing the same issues as any other organization – Why should I do business with you?

In order to answer this question effectively, I would start with your marketing efforts to current or past clients. Ask them […]

How to Eliminate a Website from Search Engines

This is a question we received at the Spokane Ask Me Anything sponsored by the Inland Northwest National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: How do you eliminate an old website that you no longer want to show in searches?

Eliminating an old website is both easy and […]

What’s More Important than Good SEO? Having Killer-Good Content

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: Can I actually depend on improving my website search result ranking by linking to my blog/articles/etc. rather than buying SEO?

A recent blog post by […]

#SpokaneAMA Question: Focusing Your Online Presence

By Frank Hutchison
The question was: Prioritizing your online presence?  Branding? Posting? Blogging? Ads (PPC)? Web site (Conversion), B2B, LinkedIn, Google+, what else.  There is limited time available (and typically not the quality or resources to contract it all).  Where do you start . . . or focus?
When it comes […]

#SpokaneAMA Question: Posting Pictures

By Frank Hutchison
Can I legally post pictures of guests on my Facebook Business page without written waiver?  Can a verbal be OK? 
This question has two answers – Yes and Maybe.
Yes, you can post pictures of guests on Facebook or elsewhere if the pictures are:

Taken in a public forum – […]

Spokane Ask Me Anything and #SpokaneAMA Question: YouTube Strikes

By Frank Hutchison
We held the very first (but not last) Spokane Ask Me Anything (#SpokaneAMA) at ITT Technological Institute on April 16th.  We had a blast and all the attendees said they wanted another one!  Well, you will!  We’ll announce the date, time and place when we have […]

6 Ways You’re Undermining Your Professional Credibility – and What Really Builds A Good Reputation

Our current business culture is going through a credibility crisis.  Every day, I get Twitter messages offering me “20,000 Twitter Followers for Only $49.99!” It’s easy for anyone to throw up a fancy website, manufacture reviews, or pad a resume.  Business owners get burned at epidemic rates by contractors […]

5 Ways to Spot Shady LinkedIn Profiles & Bogus Endorsements

Every time I log in to LinkedIn, I’m assaulted with bogus endorsement notifications. 
 

You know the ones:

“Joe Shmoe has endorsed you for Business Planning!”
or “Jane Doe has endorsed you for financial management!”

Every time it happens, I roll my eyes and think “What the what? I’ve never worked with Joe on […]

In Business, Finished is Better than Perfect

In business, Starting and Finishing things are two sides of the same coin. You’ve got to Start Things –  be willing to get out of your head and start making things real. Whether it’s fiddling around with some plastic parts or putting words on paper, “Starting Things” is all […]

Case Study: Why Information Leaks to the Press – Podcast Episode 6

When a scandal hits the news, the story you’re reading is never the whole story — and that’s not an accident. Information leaks for a reason. Anytime anyone shares any kind of information with another person, it’s because they hope it will help them somehow. They want to make […]

Real Crisis in History (or, Ben Franklin was a Jerk) – Podcast, Episode 4

Remember that time Benjamin Franklin convinced thousands of people that one of his competitors was dead just to boost sales of Poor Richard’s Almanac? Except the guy was very much alive? No? Well… he did. Franklin publish his almanac of predictions under the pseudonym “Richard Saunders.” And in the […]

Oreos and Jedi: How to Look Smart When Someone Challenges Your Data

So, Nabisco just got publicly shamed by a bunch of high schoolers. Dan Anderson, a consumer math teacher in upstate New York, was trying to help his students get a better grasp of the subject with a hands-on experiment: determining whether or not Double Stuf Oreos really contain double […]

Educating vs.Marketing – What Modern Customers Need to Know Before They’ll Buy

Customers view most marketing content with the same wariness we all have for blind dates – we never know if we’re going to get someone really interesting, or get stuck with some self-involved idiot who talks about himself the whooooollllle tiiiiiiiiime. That’s the problem with most marketing – a […]

Why It’s KindaSortaTotally Your Fault Your Customers Are Ignorant (and What You Can Do to Change That and Be More Successful)

photo credit here

This week, photographer Jennifer Harvey interviewed me about how to stand out in an industry of copycats. Jen’s one of my favorite clients and friends – we met two years ago when she worked her magic and did our headshots. Click on the link up there^ to […]