The 2013 “Missing the Forest for the Trees (You Haven’t Even Planted Yet)” Award goes to…
Yahoo
Yahoo spent 2013 investing in an updated image – acquiring new technology companies and services (28 total!), launching new apps, logo redesigns, and updated user interfaces. Their new CEO, Marissa Mayer, put a human […]
The2013 Kenneth Cole Memorial Inappropriate Response to Current Events Award goes to
a three way tie of breakfast offenders!
Marriott, Epicurious, and Kellogg
In November, Kellogg’s cereal brands misstepped while promoting their “Give a Child a Breakfast” campaign, which donates money to school breakfast programs. Boy, did they misstep hard… with this tweet:
People were disgusted […]
As the year draws to a close and the a new one begins, we like to recognize organizations and people who did their best to make us cringe, wince, and facepalm this year. Yes, my friends, these are The Crappies Award Winners.
Let’s see who is taking home a golden […]
The 2013 “Passing the Buck” Crappy Award goes to ….LululemonLululemon has had a rough year. The athletic clothing manufacturer started the year by recalling a line of yoga pants that were unintentionally see-through — but they seemed to manage the crisis well. Then their CEO resigned. Then stories started […]
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