Enemies Agree, Friends Argue

The title is a Russian proverb I discovered recently.  And it got me thinking about who is a true friend.  Is a true friend someone that agrees with you or someone that argues with you and pushes you to excel?

Now it is natural to want to be with people […]

Promises – There’s Always a BUT

It’s the political silly season – otherwise known as the US Presidential Campaign – and so we are getting a daily stream of radio, TV, print and internet pitches of why we should vote for (__________) – fill in the blank.  Now, I’m not going to discuss any one […]

No One’s Loyal to a Cubical Farm

Enough said!

Explanation for a 10-year old Girl

I’ve worked with a lot of women over the years – some were my bosses; others co-workers and some worked for me. Generally, I had good working relationships – to the point that I would often be the recipient of discourses on many topics that left me wanting to […]

Vision – Part 2

In our last post, we examined vision statements from Fortune 500 companies and, with the help of A Study of the 2005 Fortune 500 Vision Statements by Bart Kasowski and Louis Jacques Filion, we discovered that only 11% have “real” vision statements. As with the mission statement, few […]

Driving Your Customers Crazy

I’ve just had a great customer service experience – NOT! Want to drive your customers crazy – treat them like a ping-pong ball.  Our DVR – the machine that records TV shows so you can watch them later – decided to go crazy and interrupt every recording with an […]

SpokaneAMA – Free Counseling

      What criteria does free counseling as set for specific concerns resource?

What I think you’re asking is – How do I get free counseling from Me2 Solutions and Squishy Peanut Marketing?

Both Me2 Solutions and Squishy Peanut Marketing are happy to discuss any specific concerns that you have – we […]

SpokaneAMA – Professional Photographs

I need to get a professional photograph.

Before you can choose a photographer, you have to choose what type of effect you want your professional photograph to create. The best way to determine what type of professional photograph you want is to look at as many professional photographs as you […]

SpokaneAMA – Increasing Event Attendance

Suggestions for getting attendance at an event?

Rule#1: Have a GREAT event!

Have an event that excites people – whether its excitement, a worthwhile cause, great conversation – something that the attendees will be talking about the next day and week. This requires that you plan in detail with plenty of […]

SpokaneAMA – Use the Google “News” Tab

Is it a good idea or helpful to use the “news” tab on Google when finding a job in a specific field?

When you have narrowed your job search to a specific firm or field, Google’s “news” tab can be a wonderful resource. Companies will divulge information in press releases […]

SpokaneAMA – Marketing a Non-profit Agency?

How would you market a non-profit counseling agency?

Marketing a non-profit counseling agency means addressing the same issues as any other organization – Why should I do business with you?

In order to answer this question effectively, I would start with your marketing efforts to current or past clients. Ask them […]

SpokaneAMA: How do you recruit?

Here’s our first question from the our latest Spokane Ask Me Anything (SpokaneAMA):  We have too much to do and not enough people. How do you recruit? We are all volunteers.

Recruiting is a lot like dating – both parties must find something in the relationship that benefits them.

For the […]

Truth as YOUR Defense

On November 17, 1734, the royal governor of New York, William Cosby, ordered the sheriff to arrest John Peter Zenger on the charge of libel because of his criticisms of the colonial governor. After a grand jury refused to indict him, the attorney general Richard Bradley charged him with […]

Ask a Stupid Question Day

September 28th is Ask a Stupid Question Day – it’s also Drink Beer Day. Perhaps because if you drink enough beer you will ask stupid questions? Just another silly “holiday,” right?

Actually, it was created by teachers in the 1980’s in a serious attempt to get students to ask more […]

SpokaneAMA: In the fast changing media environment, what are the core principals that apply across media outlets?

This question came from Adam

On January 3, 1996 Bill Gates wrote what has been summarized as Content is King (A copy is here). The beginning is the important point:

“Content is where I expect much of the real money will be made on the Internet, just as it was in […]

The OODA Loop & Business: When the Emperor has No Clothes

I’m a retired naval officer who specialized in the care and feeding of submarines. I have studied submarines literally from the inside out and from the earliest concepts to the latest developments. They are unsurpassed in capabilities to survey, hunt and destroy the enemy.

But in warfare, the battle is […]

How to Eliminate a Website from Search Engines

This is a question we received at the Spokane Ask Me Anything sponsored by the Inland Northwest National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: How do you eliminate an old website that you no longer want to show in searches?

Eliminating an old website is both easy and […]

What Does Legalized Marijuana Mean for Employers & Businesses?

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA:  Now that pot is legal, what boundaries can I ensure are being respected?

At least in the states of Washington and Colorado, it is now […]

What’s More Important than Good SEO? Having Killer-Good Content

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held June 12, 2014.

SpokaneAMA: Can I actually depend on improving my website search result ranking by linking to my blog/articles/etc. rather than buying SEO?

A recent blog post by […]

SpokaneAMA: How secure are secure sockets (https) and how can you tell?

This is a question we received at the Spokane Ask Me Anything sponsored by the National Association of Women Business Owners held on June 12, 2014.

This can get to be a very technical discussion which I don’t think is your desire. I’ll try to keep it non-technical.

I’m going to […]