When Things Go Wrong, COMPLAIN!

I generally encourage people to lower their voices and think before they speak – perhaps to not speak at all – it makes for more reasoned communication.  But there is one area that I personally violate that rule – when things go wrong.  And when things go wrong, I […]

Take a Moment

A while ago, one of my start-up clients messaged me. It began: “You’re probably going to hate me for this…!”

That’s always a good sign, right? Sigh.

She continued: “I just committed to an amazing opportunity for us to triple our advertising exposure,” she went on. “A sponsor dropped out of […]

Firing a Client or Bring Me a Rock

I finally had enough – I fired a client. After spending months carefully identifying requirements, presenting concepts, getting agreements on draft designs, and countless hours coding and editing content, I present the initial draft website to the organization’s board of directors only to be told by one director, “I […]

Driving Your Customers Crazy

I’ve just had a great customer service experience – NOT! Want to drive your customers crazy – treat them like a ping-pong ball.  Our DVR – the machine that records TV shows so you can watch them later – decided to go crazy and interrupt every recording with an […]

SpokaneAMA – Free Counseling

      What criteria does free counseling as set for specific concerns resource?

What I think you’re asking is – How do I get free counseling from Me2 Solutions and Squishy Peanut Marketing?

Both Me2 Solutions and Squishy Peanut Marketing are happy to discuss any specific concerns that you have – we […]

Ask a Stupid Question Day

September 28th is Ask a Stupid Question Day – it’s also Drink Beer Day. Perhaps because if you drink enough beer you will ask stupid questions? Just another silly “holiday,” right?

Actually, it was created by teachers in the 1980’s in a serious attempt to get students to ask more […]

Oh, Crap! The Crisis Management Podcast: Season 2

Did you know that Me2 Solutions has a library of podcasts? We do! And we’ve recently added to our collection. Here’s our latest podcasts which you can download to listen wherever you want.  Or you can select Free Stuff in the menu above and then select Podcasts to access […]

#SpokaneAMA Question: Focusing Your Online Presence

By Frank Hutchison
The question was: Prioritizing your online presence?  Branding? Posting? Blogging? Ads (PPC)? Web site (Conversion), B2B, LinkedIn, Google+, what else.  There is limited time available (and typically not the quality or resources to contract it all).  Where do you start . . . or focus?
When it comes […]

#SpokaneAMA Question: Posting Pictures

By Frank Hutchison
Can I legally post pictures of guests on my Facebook Business page without written waiver?  Can a verbal be OK? 
This question has two answers – Yes and Maybe.
Yes, you can post pictures of guests on Facebook or elsewhere if the pictures are:

Taken in a public forum – […]

How to Stop Being So Busy and Start Helping People

“I’ve stopped trying to read three newspapers before sunrise. And yet, I somehow feel more knowledgeable. Perhaps because I’ve finally awakened to the world around me and all it was trying to offer.”-Erica HillA few months ago, I stopped by my favorite sushi joint to grab some dinner. A […]

Customers & Value: Framing the Mona Lisa

I recently got to think about something that I never thought of before– the frame that holds the Mona Lisa.  It was brought to my mind by the new Brad Paisley song Mona Lisa where he is talking about willing to let his lover (I’ll assume his wife) […]

5 Ways to Spot Shady LinkedIn Profiles & Bogus Endorsements

Every time I log in to LinkedIn, I’m assaulted with bogus endorsement notifications. 
 

You know the ones:

“Joe Shmoe has endorsed you for Business Planning!”
or “Jane Doe has endorsed you for financial management!”

Every time it happens, I roll my eyes and think “What the what? I’ve never worked with Joe on […]

Why Customers Don’t Want to Buy Your Stuff

Years ago I heard a story about the president of Black and Decker who stunned an entire convention center imto deadly silence when he declared,“Our customers don’t want to buy our drills – they just want to make holes!”As someone who owns nine drills, most of which are used […]

5 Reasons Entrepreneurs Should Let Others Help

I once had a client I’ll call Joe – whose business consisted of scanning a lot of documents and compiling them on DVDs. Joe, being a small business owner, used his own scanner – a single-page-at-a-time scanner – which required eight or more hours per job. I […]

Angry Customers: The Birth and Death of a Terrorist

It happened right in front of us – Meredith and I were talking with a client when a customer came into the client’s shop to return a large but barely-eaten custom cake. She was obviously nervous and upset. “It tasted like chemicals,” she said, apologetically.  Even the one year […]

Sales Smart and Customer Foolish: Understanding Spin & PR

I have a built in BullS#!* Meter in my brain. My husband loves to tease me about it. Basically, I have this alarm system in my head that tells me when someone is trying to pull the wool over my eyes or dodge a question.

I wasn’t born with the […]

Emotions and Crisis: What They Really Mean

Frank and I see our clients at their most vulnerable – their fears, their weaknesses, their hopes, their mistakes – and we get close.
We get emotionally invested.
When one of them hurts, we hurt, too.

That’s what surprised me the most when I started counseling and consulting – that despite all […]

Educating vs.Marketing – What Modern Customers Need to Know Before They’ll Buy

Customers view most marketing content with the same wariness we all have for blind dates – we never know if we’re going to get someone really interesting, or get stuck with some self-involved idiot who talks about himself the whooooollllle tiiiiiiiiime. That’s the problem with most marketing – a […]

LISTEN NOW: The First Rule of Explaining Complex Concepts to Customers… Without Boring the Crap Out of Them

photo credit here

Ready for an audio awesomeness double feature? 
AUDIO AWESOMENESS THE FIRST
Frank and I are almost ready to start releasing audio and video content!

That’s right – we are actual people who move and talk with voices you can even hear and everything.

Crazy – I KNOW.

In the coming weeks, we’ll be bringing you […]

Why It’s KindaSortaTotally Your Fault Your Customers Are Ignorant (and What You Can Do to Change That and Be More Successful)

photo credit here

This week, photographer Jennifer Harvey interviewed me about how to stand out in an industry of copycats. Jen’s one of my favorite clients and friends – we met two years ago when she worked her magic and did our headshots. Click on the link up there^ to […]