The Dirty Three Questions

photo credit: bilal kamoon via flickr

Whenever I start working with a client that has an idea for a new business, I always start by asking three questions:

What are you going to offer that people will give you money for?
Why would people buy what you are offering rather than something […]

What’s the difference between a Strategic Plan and Business Plan?

We have been speaking of strategic plans- why you need them, what they are and how to do them.  Today I would like to discuss the differences and similarities between strategic plans and business plans. At first blush, strategic and business plans seem to be the same – […]