bufferOver the past five years, my business partner and I have written more than 300 blog posts – more than one a week.  Usually we would post a new entry on Tuesday while having a Throwback Thursday re-post.  But we’ve recently skipped several weeks because our production system was disturbed.  The system involved the use of a social media manager that was integrated with our website so when we uploaded a post we could also schedule social media posts.  With routine use of six different social media channels, it was not trivial to do the social media manually.

But, the social media manager we were using decided that they were going to increase the subscription rate 14,700% – from $10/month to $147+/month.  Now, we do understand that they had added a lot of new features with workflow, calendaring, etc. to the mix.  But I’ve never used any of those features because I didn’t need them.  All I needed was a way to easily post social media posts tied to my blog posts.

So, the corporate decision was to drop our subscription.  Now we needed to find a way to post to social media without spending half a day doing so.  And there weren’t a lot of options – basically, Hootsuite and Buffer.  And Buffer appears to be the option we’ll use based on just one feature.  But it’s taking time to figure out how to change our production system to accommodate Buffer.  There’s always a cost associated with change.

I have several blog posts written but not posted because if you post to your blog and no one knows about it, is it really posted?  That’s like the old saying about mouse traps – the world will NOT beat a path to your door if no one knows about it.

So, I’ve taken a few weeks to learn how to use Buffer and create a new system.  It is a little more complicated and I must do more myself but the result for our readers will be the same which is the most important thing.

And eventually, it will be the norm.

A physicist by trade, author by choice, a born teacher, a retired veteran, and an adamant problem solver, Frank has helped the White House, federal agencies, military offices, historical museums, manufacturers, and over 250 technology startups get stuff done, communicate effectively, and find practical solutions that work for them. In his spare time, he makes sawdust and watches Godzilla movies.