AMA_BlogPostHere’s our first question from the our latest Spokane Ask Me Anything (SpokaneAMA):  We have too much to do and not enough people. How do you recruit? We are all volunteers.

Recruiting is a lot like dating – both parties must find something in the relationship that benefits them.

For the organization, it’s someone who’ll do the things that need to be done; they’re free (sorta); and they usually bring a lot of enthusiasm to the table.

But what’s in it for the volunteer?

  • They make a difference.
  • They get a chance to give back.
  • They learn a lot.
  • They strengthen the community.
  • Volunteering promotes their personal growth and self-esteem.
  • Volunteers get to meet and work with other people.
  • They gain professional experience.
  • They feel good.

So how do you recruit these people? You have to focus on what they will get.

  1. Start with people who are interested – who have enthusiasm.
  2. Promote your current volunteers – Get your current volunteers to tell the world the WHY of their volunteerism – Use Videos!
  3. Make it easy.
  4. Have a good experience waiting for new volunteers – deliver on your promise.
  5. Remember that you are always recruiting.

Examples of getting it right:

• Inland Northwest Blood Center – Blood donors are HEROes.
• United Way (Spokane) – Strengthen Community
• American Red Cross – Ready to Make a Difference?

A physicist by trade, author by choice, a born teacher, a retired veteran, and an adamant problem solver, Frank has helped the White House, federal agencies, military offices, historical museums, manufacturers, and over 250 technology startups get stuff done, communicate effectively, and find practical solutions that work for them. In his spare time, he makes sawdust and watches Godzilla movies.