I heard a story a long time ago about three men that applied for a job driving a stagecoach over a mountain pass with a narrow road on the edge of a cliff.  

The owner of the stagecoach line had each man drive the stage once over the pass, then he asked each man the same question, “How close to the edge did you drive?”

The first man answered, “I drove within one foot of the edge!”

The second man answered, “I drove within 6 inches of the edge!”

The third man answered, “I drove as far from the edge as I could get.”


Which one do you think was hired?

Which one are you?


A physicist by trade, author by choice, a born teacher, a retired veteran, and an adamant problem solver, Frank has helped the White House, federal agencies, military offices, historical museums, manufacturers, and over 250 technology startups get stuff done, communicate effectively, and find practical solutions that work for them. In his spare time, he makes sawdust and watches Godzilla movies.